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According to Dossier grill and barbecue market in U.S about 1.36 billion USD worth of grills and barbecue were sold in 2019, up from 1.21 billion USD in 2009. This show how many people like to taste their food in smoking and grilling texture. About 7 out of 10 U.S. adults possess a smoker or a grill, while in Canada, the ratio is 8 out of 10,this was taken from barbecue news magazine. According to an HPBA (Hearth, Patio & Barbecue Association) consumer survey in 2017, 29% or around 1/3 of consumers planned to use their grill or smoker frequently that year. Summer holiday weekends continue to spark the highest usage with consumers: 73% of consumers grill on July 4, 60% on Memorial Day, 58% on Labour Day, and 45% on Father's Day. Spring holidays are also key grilling weekends for many consumers: Mother's Day (34%) and Easter (19%). The survey also finds that grilling is becoming a year-round passion. Chilly temperatures don’t stop many consumers from grilling for the Super Bowl (23%), Thanksgiving (14%), Christmas or Chanukah (10%), and New Year's Eve/Day (9%). Beyond holidays, 49% barbecued for birthday parties, 24% on a camping trip, 21% at a vacation home party, and 11% during tailgating activities for sporting events. “Barbecuing is no longer just a pastime, but an integral part of the North American lifestyle," said Jack Goldman, president and CEO, HPBA. "We expect consumers' passion for flavourful food and entertaining their family and friends to continue to increase for the rest of 2017 and into 2018. The future for the barbecue industry looks bright. "Flavour (72%), lifestyle (52%), and entertainment (40%) were the top reasons the study found that consumers grill. Next in line were convenience (33%), hobby (19%), flexibility (18%), and health (18%).This shows that many people eager to try their food in some unique way and it’s the same in Asia, according to newspaper, Asians most likely barbecue in every even and in any kind of circumstances, despite of pandemic, people still loved to barbecue even in front of houses or backyard.
As our project is combining to factors of functionality, between grilling and outdoor activities, that equates to a net gain of 1.7 million total outdoor participants and a churn rate of 8.3%. Participants went on a total of 10.9 billion outdoor outings in 2017, a decrease from 11.0 billion in 2016. 20% of outdoor enthusiasts participated in outdoor activities at least twice per week, this is all according to worldwide stats. Doing outdoors activities has been a must to all humans, as we can see around us there is always people doing outdoor activities even its in pandemic. Barbecue and outdoor activities fit perfectly combine. Whatever you are doing outside is called outdoor activities and it always best come barbecue. Example, while hiking or go to beach and maybe went to jungle, barbecue is a must after it, it becomes tradition among people. |
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