Abstract:
The goal of this e-book is to illustrate how the sales team functions in this new environment, as well as how they may be managed to achieve maximum efficiency and effectiveness. We'll start by defining personal selling and explaining the function of salespeople in a company. The discussion then shifts to some of the current issues and difficulties that have a significant influence on the sales manager job. Following that, we describe the tasks that sales management performs when dealing with the external and internal environments. At the end of each chapter, an enrichment activity is available that students may test their understanding before they continue to the next chapter.
