Abstract:
This study examines the impact of perceived usefulness, perceived ease of use,
perceived value and perceived risk on Klang Valley consumers purchase intention to using
hypermarket drive thru services. A total of 363 responses were collected from consumers in
Klang Valley through online platform. The finding revealed that perceived value, perceived
ease of use and perceived usefulness had a positive and significant impact on Klang Valley
consumer’s purchase intention whereas perceived risk contributed insignificant impact on
consumer’s purchase intention using hypermarket drive thru services. The results identified
that perceived usefulness exhibited higher significant impact on consumer purchase
intention to use hypermarket drive thru services followed by perceived ease of use and
perceived value during COVID-19 pandemic. The current study contributed significantly to
theoretical and practical implementation for marketers and hypermarket retailers to better
promote the adoption towards hypermarket drive thru services among Klang Valley
consumers through effective strategy.
