THE RELATIONSHIP BETWEEN CUSTOMER ENGAGEMENT AND THE MODERATING ROLES OF SMES COMMITMENT FOR SOCIAL MEDIA TOWARDS PERFORMANCE OF SMES IN THE SERVICES SECTOR, SELANGOR

Abstract

Welcome to a journey into the world of small and medium-sized enterprises (SMEs), social media, and customer engagement in the services sector of Selangor, Malaysia. This book explores how SMEs in Selangor are using social media to connect with customers and how their commitment to social values impacts their success. The services sector is a crucial part of the economy, and SMEs are essential players in this field. They face both exciting opportunities and challenges in the digital age. This book digs deep into the connections between customer engagement, social media, and SMEs' commitment. As you read, you'll find valuable insights that can benefit researchers, business professionals, and anyone interested in how companies interact with customers in today's digital world. Our goal is to help you see how SMEs can thrive in the services sector by understanding and utilizing these important connections. Thank you for choosing to explore these important themes with us. Your engagement with the ideas in this book will contribute to a better understanding of the role SMEs play in the services sector and their path to success in the digital era.