PRINCIPLES OF MARKETING

Lilis Seri Yana binti Sirun; Belinda Bong Siaw Fong; Zakiah binti Othman

DSpace Home
→
Publication
→
E-Books
→
View Item

dc.contributor.author	Lilis Seri Yana binti Sirun
dc.contributor.author	Belinda Bong Siaw Fong
dc.contributor.author	Zakiah binti Othman
dc.date.accessioned	2024-02-01T08:08:11Z
dc.date.available	2024-02-01T08:08:11Z
dc.date.issued	2023
dc.identifier.isbn	978-967-0032-90-0
dc.identifier.uri	http://repository.psa.edu.my/handle/123456789/4426
dc.description.abstract	PRINCIPLES OF MARKETING is the gateway to understanding the foundational concepts and strategies that underpin the fascinating realm of marketing This eBook is designed with valuable insights and practical knowledge on the concepts of marketing, forces that affect the marketing activities as well as the characteristics of consumer and business market Each chapter is also equipped with activities and tutorial exercises As we embark on this journey through the principles of marketing, we strive to improve the understanding of students in the world of Marketing To meet this objective, the following distinctive features are included in this digital pages • Learning outcomes at the beginning of all the chapters • Activities and discussion questions are included for students to review on what they have learned. We hope this eBook will serve as a source of inspiration and guidance on exploring principles of marketing	en_US
dc.language.iso	en	en_US
dc.publisher	UNIT PENERBITAN Politeknik Sultan Salahuddin Abdul Aziz Shah	en_US
dc.title	PRINCIPLES OF MARKETING	en_US
dc.title.alternative	1ST EDITION @POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH	en_US
dc.type	Book	en_US