DR. AZIAM MUSTAFA; JULIANTI SAMSUDIN; UMI KALTHOM ABDULLAH
(UNIT PENERBITAN Politeknik Sultan Salahuddin Abdul Aziz Shah, 2021)
SERVICE MARKETING is the application of a different set of tactics or strategies to anticipate the consumer’s need for an intangible product. And thus, meet their requirements accordingly, to create maximum value for them ...